What We Do

Qualitative Research Consulting (e.g. focus group moderation)
Market Research Project Management
Marketing Project Management
Concept Writing
Brainstorming Meeting Facilitation
Special Projects

Representative projects include –

: Focus groups for Elmer’s, Cartoon Network,
  Pantene and Briggs & Stratton

: In-Depth Interviews for Resource Interactive and
  their P&G Beauty client

: Attitudes & Usage study for Huffy Corporation

: Packaging updates for several Scotts Miracle-
  Gro brands

: New product concepts for Wendy’s
  International, Elmer’s and Scotts Miracle-Gro

: Brainstorming session for Scotts’ Club Channel
  marketing strategies

: Strategic insights for Resource Interactive
  (working on P&G brands)

: BASES pricing study for Scotts Miracle-Gro

: Ethnography study for Ten United (working on
  Abbott Nutrition brands)

Qualitative Research Consulting
Michele has been moderating focus groups since 2005. Her natural curiosity about people, classical consumer packaged goods marketing training and Michele’s business management background combine to make her brand of qualitative research insightful and action-oriented for the end user. In 2009 Michele continued her qualitative research education at the well respected RIVA training institute earning a 9+ out of 10 rating in the Advanced Moderating course, which has a prerequisite of moderating more than 50 focus groups. Michele has also participated in several QRCA (Qualitative Research Consultants Association) workshops over the past few years to stay current on the latest developments in qualitative research.


Market Research Project Management
For companies without or with short-staffed Market Research departments, Michele is often hired as an interim Market Research Director. She makes research easy and effective for you by working with you to clarify the objectives of the research, designing the best methodology to achieve those objectives, working with outside suppliers to collect and synthesize all the data, and analyzing the information to develop relevant strategic recommendations for your business. Michele believes that market research should be action-oriented, always keeping in mind the business decisions that will be made based on the research results. She is experienced with both qualitative and quantitative research, including:

: In-depth Interviews
: Focus groups
: New product concept testing
: Advertising evaluation
: Pricing studies


Marketing Project Management
Perhaps you have a temporarily understaffed marketing team or would like to enhance the capabilities of your team by working with a seasoned professional. Known for adept planning skills, business acumen, team leadership, organization, and attention to detail, Michele Brenner can effectively manage projects to move your business forward. She excels at quickly ramping up to speed on new projects (including ones in categories new to her), working with multi-functional teams and maintaining flexibility as project objectives evolve.
 

Concept Writing

Michele specializes in writing new product and positioning concepts for research.  Her concepts are written simply and impactfully, while at the same time including all the relevant information needed to solicit helpful feedback from research participants.

Brainstorming Meeting Facilitation

Bring in Michele’s fresh perspective to help you and your team brainstorm ideas for new products, services, business processes or marketing strategies.  Her structured and energetic brainstorming sessions are designed to inspire new thinking and uncover new ideas to help your business grow.
 

Special Projects

If you have something that needs to be done to help grow your business, please give Michele a call.  She will talk with you about your business objectives and let you know if she thinks she can help.  If the project does not fit her skill set, she will be happy to refer you to someone who specializes in that area.

mbrenner@brennerbrandmarketing.com

(614) 562-7484